Stevie Wonder sang in “, Sir Duke” that “Music is a World Within Itself / With a Language We All Understand.”
It might seem odd to write about music if it transcends the language.
A music blog can still be very valuable.
A music blog is a great way to share music, promote your band, or sell products related to music.
It can be not easy to write about music.
We want to give you inspiration for your music blog by sharing eight types of music that are suitable for different purposes.
We’ve provided examples of each type of content from some of our favorite blogs.
All of them, however, have one thing in common: they all provide high-quality content that you can emulate.
What type of music blog posts should you write?
Your reasons for creating a music-related blog will determine the type of content that you make.
You can promote yourself by posting progress updates on your album or behind-the-scenes photos of how you made your hit song.
If you are a music product seller, posting reviews of your instruments or gear or interviews with musicians who use your products is a good idea.
Don’t be afraid of being creative.
If you have a site that focuses primarily on music news, it doesn’t mean that you can’t post content from behind the scenes if you think it’s appropriate.
You can only learn what your readers want to read with experience and time.
Let’s take a look at eight music blog ideas that you can try.
Music News
Music is a dynamic world, with new releases, concerts, and products.
News is a good blog content option for certain sites.
You’ll find that most music blogs that publish news are focused on this type of content. However, you may also see interviews and other stories.
News is also a good idea if you are reviewing instruments or equipment since your readers would want to be informed about the latest releases of guitars, drums, or effects pedals.
News blog posts can be classified into:
Announcements of a concert, tour, or other live events
Announcements of new albums or songs
New music videos announced
Announcements of new products
Notification of death or retirement from a band or musician
If you have a blog that has an audience interested in this type of content, gossip or information about the personal lives of musicians is a good idea.
Stereogum announced two new songs from Childish Gambino.
This post is short and sweet.
The first thing to do is state the headline: Two new Childish Gambino tracks are available.
The author gives some information about the song’s sound and then provides some context on how the author thinks people will react to the music (notice the links within the post).
The author also notes the context in which the two songs fit within Gambino’s overall music before
Also, take note of what this article is not.
This is not but a review of two songs.
The author gives a few sentences on the musical style but does not go into details or make qualitative judgments.
They announce the news and then go straight to the point that most readers are interested in how to listen to the songs.
Giveaways
Even though we all love freebies, the truth is that they still cost money.
Giveaways are so successful because you can partner with an artist or company to offer a product or experience that is relevant to your readers.
It is easier said than accomplished, but this can be an excellent way to earn money from sponsorships, gain new readers for your blog, and develop relationships with local musicians.
In most cases, there are conditions that readers must meet to qualify for the giveaway.
You could share a blog post, join your email list, or leave a comment.
Whatever the condition, ensure that it helps you achieve your business and blog goals.
Let’s take a look at an example of classic giveaway posts. This contest was run by LA Music Blog, which offered the chance to win tickets for Django Django.
This post starts with a brief overview of the band and what you could win.
In this article, the author explains how to get concert tickets.
You must always be clear about two things when you are running a giveaway or contest:
How to win: What you need to do as a reader
What the winners get (and what is not included).
Both are done in this post.
The first three requirements for entry are all designed to increase the site’s social media presence.
The second thing is that the winners are clearly stated: they receive concert tickets (no accommodation or travel).
You could upset some readers if you do not include this information.
In cases like this, it’s better to over-explain.
Tutorials
The popularity of tutorials is due to the fact that they help people do things for which they are not knowledgeable.
Your readers will return to your site if you write a tutorial on how to master a certain scale, create a beat, or record a professional voice.
You can create a variety of tutorials.
DIY (for instance, how to make household items into percussion instruments)
Music Production
Recording Techniques
Music theory
Instrumental techniques
Labels are interested in your music.
Check out this guide from Andrew Huang, a musician and music producer.
Andrew starts the tutorial by explaining the problem his readers are trying to solve.
This is how to master a track with less effort and time.
He goes on to describe his four-stage mastering method.
He includes screenshots throughout the post of his mastering set-up:
This is an example that you should follow.
It doesn’t matter what topic you choose to write about when creating a tutorial; you must use images, videos, and other media in order to make your point.
You don’t want your readers to be confused about what steps to take.
Behind the Scenes
The album cover was a great way to learn about the recording process back in the day when vinyl records were the most popular form of recorded music.
Photos of the band and notes from the producer were common.
This tradition continued even when CDs began to replace vinyl in the booklets that accompanied CDs.
Behind-the-scenes information also went digital when music became digital.
It is no longer included with the album.
Online, you can find behind-the-scenes material, usually from different media outlets, some of which are affiliated with the artist, others not.
Behind-the-scenes articles are a great way to entertain and inform your readers or promote your music.
It’s great to give your fans and readers a glimpse into the creative process. This helps them feel like they are more than mere consumers but a part of music.
Young artists need to tell their fans about themselves and the origins of their music.
Here are some ideas to inspire behind-the-scenes posts:
Pictures and videos of the recording process
Album Cover Design Proofs
Samples of merchandise
Backstage Photos
Images and videos of your instruments, gear, or other products
Check out the “Making Of Post” Genius created for SZA’s The Weekend:
This post begins with a headline that grabs attention and then moves on to a short explanation of the song’s popularity and context.
The author then introduces the interviewer.
This post is a great example of storytelling. The quotes from the producer are woven into the text.
The links also allow the reader to find out more about the artists or songs the producer mentions as his influences.
A video with the song also accompanies this post producer.
You can create a stronger connection with your audience if you show yourself, your team, or other people on camera.
Interviews
We love to hear the stories behind the music.
Most of the time, it’s not possible to do this in person.
Interviews are a great way to learn more about a company.
You can learn more about musicians, producers, or instrument manufacturers in a way that is entertaining and stimulating.
The topics you choose to discuss in an interview are determined by the subject of your blog as well as the person or group you’re interviewing.
The best interviews allow the interviewee the opportunity to speak while still focusing on specific questions as needed.
We’ll look at an interview that is done well in the real world.
This is an interview that was published in NME with Imagine Dragons.
It is important to include a title in your blog posts.
It would be best if you were sure to include a summary of the interview so that your readers know what they can expect.
This interview is notable for its format, as it revolves around the lyrics of the band’s most recent album.
Each section has a specific lyric that sets the theme of the interview questions.
This can be a good approach when interviewing a musician.
Not all songs are autobiographical, so it may not be suitable for all bands.
Research the interviewee thoroughly before you ask any questions (including previous interviews, to avoid repetition).
Lists and Roundups
List posts are a great way to share information, whether you love them or dislike them.
They offer a formula that is predictable and centered around a compelling idea.
The same formula applies to music blogs as it does for other subjects.
Clickable headlines can be used to promote articles. Lists such as the best bands from a certain decade, top new albums for beginners, or best guitars for beginners are all good examples.
List-post ideas for music blogs:
Music industry professionals share their best tips
Best (or worst) albums/songs/artists
Best (or worst) instruments/gear
Add a few adjectives to the list above that describe the type of music or artist.
Here’s an example of a post that we liked from “Paste,” which explores ten albums turning ten this year.
