Do you struggle to create engaging and fresh content for your social media profiles? This article will share some top tips on how to create and share content that keeps your followers interested.
If you’re looking for quick content ideas, you can jump to the bottom of the article. If you would like to learn more about musician content marketing, please read the entire article.
Why do you require an online presence?
Social media and your website are the best ways to promote yourself and communicate with your audience when you’re not performing. This is particularly true for new artists.
It can be used to help build and maintain your music career by:
Increasing your visibility with audiences and professionals in the music industry (booking agents/promoters/managers).
Engaging with your fans to attract new followers
Building your brand as a musician is essential.
You want to achieve a certain positive result when you share something online. It could be a picture from your concert or an announcement of upcoming events. Or it could be a news item. Content marketing is a way to promote your business.
Why do musicians need content marketing?
A content marketing strategy is a marketing technique that involves the creation and sharing of content in order to reach a clearly defined audience and encourage profitable actions.
It means creating and distributing relevant and valuable content that is tailored to your audience’s needs and interests in order for you to reach specific marketing goals. These goals can include increasing your fan base and introducing yourself to a new audience, selling CDs, sheet music, and tickets, finding new students, and growing traffic to your website.
Consider the type of content you can create and the audience for which it is intended.
Content Types
Content can be divided into several categories: promotional, informative, educational, inspiring, and entertaining. Each of these types must also create a dialogue and a connection between you and your audience.
To have a successful presence online, you should mix different types of content so that your followers will have a reason for visiting your profiles often.
Consider this infographic from Red Website Design to get ideas for your content.
Who are you writing for?
What are the people who visit your site and follow you on social media? What do they expect to see when they visit your profile?
Create content for your audience. Your fans and promoters will have different needs and expectations. Your fans might love to see photos and videos from behind the scenes of your concert. However, the booking agent may be more interested in the story behind the program or in seeing you perform.
Your target audience may include music lovers, music enthusiasts, musicians, and music industry professionals, such as managers, booking agents, festival directors, etc.
Consider the audience for which you create content. This will help you diversify your posts, reach a wider audience, and reap the benefits of your digital marketing.
How can you create content quickly and consistently using the pillar content strategy?
You can create a few high-quality pieces of content that cover a particular topic in depth (“pillar content”) to become a successful creator of content and still make music. It can be a long-form blog post, podcast, video, or any other form of content that offers valuable information to your target audience.
Content created for Pillar is evergreen. This means that it will remain relevant and useful in the future.
You can create smaller pieces of content to share on different platforms once you have created the main content.
What is the best way to create pillar content for your website?
Podcasting is one of the most effective ways to create valuable, unique, and authentic content. You can create a podcast as a solo on a subject you’re passionate about or interview friends and colleagues. The majority of musicians will be happy to join your podcast.
Each conversation on the Classical Music Career Podcast lasted at least an hour. We have enough engaging, interesting, and valuable content after recording an episode on a particular topic to post every day for a whole week on our site and all social media platforms.
Recording a video podcast conversation (in person or online) with a guest about a topic of interest to our audience. ( How to advance your classical music career).
Edit an episode by running the audio through an automated caption creation tool to convert speech into text.
Upload the full episode and publish it on the podcasting platform. This will be distributed automatically across a number of streaming platforms, including Spotify or Apple Podcast.
You can publish a complete episode on our channel.
You can publish the transcription of a podcast in its original form or convert it to a blog entry.
Create social content (video content for Facebook and TikTok reels, YouTube shorts, and TikTok clips, usually five videos); inspirational quotes to create short tweets and inspirational quote cards; a list that can be used to promote full episodes in stories)
Create a YouTube video that summarizes the podcast episode and highlights the most important takeaways. This is for people who don’t have time to listen to it in its entirety.
You can create valuable and unique content by recording one podcast per week. This can be shared across a variety of platforms.
Blog
Have you ever wondered why nearly every website, including this one, has a blog on it? There are currently over one billion websites on the Internet. No one will find you unless someone enters your exact name in Google.
Suppose you choose a topic of interest to your audience (classical music fans, booking agents, managers, students seeking a teacher, etc.). In that case, they are likely to stumble across your article on Google while searching for information. If they are searching for information, your article will likely be found on Google. If they find your article interesting, they might follow you on Facebook, subscribe to your newsletter, and become fans.
Blogging allows you to produce unique, valuable content that will appeal to your audience. You can create one article per week, publish it on your site to be found by Google, and then use it as content for social media marketing.
Here are some tips for repurposing your blog post:
Create short excerpts (one or two sentences) that will pique your curiosity. Please share them with every social media channel, along with a link back to the complete article
Use stock photos to make your posts more engaging. You can find free images at Unsplash.
Use a content planner to share snippets of your article on your social media at intervals.
Turn your article into a podcast episode.
Create short videos to tell stories and reels, and record your podcast episodes on video for sharing on YouTube.
Google your article to make sure that people can find it
It’s unlikely that every article will make it onto the first Google page (and, if not, it won’t be read by many people). To improve your chances of ranking highly in Google, you should conduct keyword and topic research, write great content, and optimize the site for search engine algorithms.
Topical research
If you want to be discovered and not waste time writing articles no one will read, research the topics that are likely to appear at the top of Google’s search results.
We use lowfruits to research topics (keywords) in order to save time and give ourselves the best chances of success. This tool allows one to discover issues not fully covered by other websites. If you write an article about that topic and it is good, your article could make its way onto the first page of Google’s search results.
The keyword research tool indicates that your chances of appearing on Google’s first page when someone searches for “violin lesson online” are very low. It will tell you to write a piece on “How long is it to master violin?” – students may type in this phrase, browse your site, and then book a lesson.
