Whether you are a label with a long history or you have just signed your band, your site is an important tool for your marketing strategy. This is the hub for fans, media, and industry to discover your artists and connect quickly.

There are certain elements that you must include when creating a website for your record label to ensure a strong online presence. You will need to include pages that concisely promote artists as well as music, merchandise, and label information. How to create a website for your record label that will impress industry pros and allow you to organize your roster effectively:

Choose a record label template.

You’ll need to include a lot of content on your record label website. This information must be easily digestible by visitors. Record label website templates are spacious and modern. Bandzoogle’s themes are all responsive, so your site will be mobile-ready. This is important, especially if you want to sell music, merchandise, tickets, or merch for your artists.

The best label websites must convey a familiarity that is echoed by the music and genres of your artists. Select a template that represents your artists, then customize it with fonts, colors, and images to build your brand.

Most record label sites begin with the classic black-and-white palette. It allows for a more coordinated look and feel, as well as the use of grids and sections to balance the pages. Add your pages to the template as shown below, and then adjust the look to match the music.

Create an organized website.

Create a homepage that will serve as the gateway to your website’s content. This page is the first impression that visitors will have of your label, so you’ll want it to be well-organized.

Choose a header picture or logo that reflects the essence of your label. Make sure your label name is clearly visible on the page. Create a menu with all the pages that you will need. After you have your main images, your name, and your menu in place, choose your main promotional item. It could be a tour or a new release by one of your artists. This promotional item can be used as a call to action on your home page, showing that you are actively promoting your artist. It would be best if you changed it regularly.

Include a section on your homepage for the most recent news and updates. Add a blog with an image to each post. This will give your artist’s work a more streamlined appearance and show the momentum that you are creating.

You’ll also want to include a signup form for your mailing list on your homepage. You can offer an incentive, such as a free exclusive song download, to encourage people to sign up. You can then follow up by email to let them know about the latest news from your label, new album releases, and upcoming tours for your artists.

Create an artist page.

Artists will be one of the most popular pages on your website. Please create a page that contains concise information about all your artists to ensure it accurately represents your label.

This page can include a visual index to your roster. A page with a grid is a good way to introduce artists if you are a new record label. Create a central page for Artists that links to sub-pages with information about each musician.

Include an image, a bio, music, and video on each artist’s page. This can be set up similarly to an artist EPK. Then, duplicate the page and change the details of each member. Include relevant links such as a contact for publicity, a contact for booking, and a link to an artist’s website.

You can create multiple profiles for the websites of your artists and manage them all with a single login profile. With just a couple of clicks, you can switch between sites to edit them. Check out the How To Make A Music Website guide to learn more about content and design choices for an artist’s site.

Add a Music Page

Your record label’s website will be the focal point for many visitors, as music is a major part of it. This page should be dedicated to promoting new releases and the best songs of your artists.

You can arrange the Music page in a number of ways. Promotions for an album by one of your artists should be prominently displayed. Create a preorder, provide context for the album, and use Smart Link to connect fans with the music across different platforms.

Create playlists for your other artists. You can use one music player to play tracks from your entire artist roster or add multiple music players for each album or individual artist.

Add text to the page so that visitors to your website can get an idea of how your artist’s music is gaining momentum. This text can be helpful to someone who wants to write about the music, such as a promoter or reviewer.

Create a professional record label website that is easy to update and allows you to sell music and merchandise commission-free. Bandzoogle can help you create a record label website.

Create a merchandise store.

Sell merch to your artists to help generate buzz about their music or to add income to tour dates. Create a Store page in your website’s menu.

You can create a main store for your label with just a few products per artist. Set up a store that is integrated with Printful opens up the possibility of print-on-demand merchandise. You won’t need to keep track of inventory. Vinyl or CDs, clothing, and novelty products can be added. Select a grid to simplify the layout and add images for each product.

Keep the background of your Store page plain and simple to avoid distracting from the products for sale. Add notes to special offers or limited-time items, like autographed products.

Set up multiple shops on the page if you have a lot of products per artist. To make it easier to find each store, add sections to the page with different titles and backgrounds.

You can bundle music and merchandise in any store to either move out old stock or create excitement for new releases.

Add details about your label

A record label’s website should have an About page, which tells your entire company story. You could include your company’s mission statement, the story of how your label was founded, and your growth over time. You can highlight the success of your label by highlighting a few noteworthy achievements (signing a promising artist, working with an important festival) and adding positive context to your company.

Add a short bio, a title, and a professional photo for each employee to make the page more dynamic. This will give your story a more relatable feel and add visual interest.

Can help you with SEO by creating an About page for your label. Mention the name of your record label in the text regularly, along with artists’ names and other natural keywords. This will help Google match these keywords.

Finally, someone who reaches your About page might want to get in touch with you to find out more, submit a demo, or inquire about an artist. Please include a contact form or an email address at the end of this page to make it easier for media and industry to reach you.

Create a tour page

Your fans and industry professionals might want to see you in your element. You can list all the dates of any upcoming performances on a Shows or Tours page.

Calendars can be used to organize tour dates. You may wish to create multiple calendars for each artist and arrange them in columns or sections. You can sell tickets to any event without commission on your record label’s website.

Use Bandsintown’s integration for show dates to populate Tour pages quickly.

Include contact information and submission information

Include a page for inquiries regarding your record label. Add information about the formats you accept for demos if you are actively searching for new artists to join your label.

Clarify that artists applying must list their previous shows and give details about the type of crowd they can attract.

You can help bands who contact your label by putting a note here that you do not accept new artists.

This page can include a form for general questions. Add email addresses for all relevant staff, including management, booking inquiries, and press.

You can then complete your Contact page by adding a signup form for your mailing list and links to social media platforms where you are active.

Your time as a record company is usually spent on developing the talent in your roster. Create a website to help your record label build connections in the music industry, promote artists, and achieve big things.