Video is a powerful tool for impressing your visitors. Here are some stats that show how important video can be in promoting your content and music:
YouTube currently has more than 2 billion active monthly users around the globe
In 2021, 100 minutes per day will be spent on average watching online videos.
By 2022, Internet video traffic will account for more than 82% (or 82%) of all consumer internet traffic.
Video can transform your website from static to dynamic. It will also make it more appealing to your visitors and reinforce your brand. Video will make people remember your music and you more. They’ll also spend more time on pages with video.
How can you use videos to take your content up a notch? Here are seven ways to use video on your website!
Add a video to your single
Release of music and the use of video to promote them have been around for a very long time. This was well before online services such as Youtube.
If you are planning an album release you will likely be releasing at the very least one single from that album. A video for that single will help you connect with your fans, even if all you have is an iphone and white wall.
If you have a single with a video, then you should put that right in the front of your website. It doesn’t harm to include a video on your homepage for any new video single.
Bandzoogle’s video feature makes it easy to embed videos from major video services like YouTube and Vimeo.
Stream a live show
It’s become increasingly difficult to provide live events and shows for your fans in the face of a pandemic. Although streaming does not replace a live show, it is a great way to stay in touch with your fans.
Like at a live show, streaming is a two-way interactive experience. If you wish, you can sell tickets to a live streaming event. You can do this with or without experience.
You can stream live your gigs at any time, no booking agent required.
Our video features are compatible with streaming platforms such as YouTube, Twitch and Crowdcast. If you have a Pro plan, you can also use our calendar feature to sell tickets to your streaming events.
Video headers can add a touch of class to your design
Video headers are a great way to impress new visitors.
It’s a feature for the pro level. However, it is supported by all our templates so you can use a video header with any of our themes. This video can be uploaded directly to your website via the header options within your page settings.
Create a professional music website with all the features needed to promote your career in just minutes. Create a website now with Bandzoogle!
Offer tutorials or lessons
Education is a major part of the musician’s life. Artist educators are now shifting more towards online lessons – whether live streaming or posting videos.
Guitar, piano and singing are all popular instruments, but there are also more unusual ones (who hasn’t wanted to play the bagpipes?) Online lessons are a great way to learn for beginners and advanced players.
Password-protected pages allow you to add video lessons and stream live directly to your students’ website. You can take payments directly through the store or subscription pages (see below).
Subscribe to your favorite pages and get them promoted
It’s a good idea to let your subscribers know exactly what they will be getting for their monthly fee if you are setting up exclusive pages on your website.
Add a personal and short ‘welcome video’ to your landing page to attract new subscribers. You can embed videos from YouTube, Vimeo or Facebook.
More tips are available in the Tip Jar
Even a simple thank you video or acknowledgement can make a big difference!
You can also add videos to the Tip Jar feature Settings, just like you do with subscriptions.
Make Your EPK Exceptional
A video is not just for fans. It’s important for the industry as well. Not only can it amplify your music’s emotional impact, but it also gives bookers, labels, and agents a visual sense of who you are.
If you want to be taken seriously by the music industry, you need to show what you’re capable of as a performer. Don’t forget the video when you upload an EPK on your website!
Videos are not only visually appealing, but they also allow you to showcase your musical abilities on your band’s website. Use the same content on your website to increase your fan base if you are creating music videos for your career.
