Let’s be honest. Everyone is using social media in the modern age. In the music industry, this is especially true. This can be a daunting task for songwriters. We spend the majority of our time in studios where other people are enjoying their lives. As an independent songwriter, I know it is important to get out there, make connections with industry people, and attract new collaborators.
If you are interested but don’t know where to begin, then you have come to the right spot. Here are six tips to help you navigate social media as a musician.
Create a brand
It’s important to have a strong brand in the age of social media. This is true for both performers and songwriters. When you start working on your social media, keep an image in mind. If you choose a specific color scheme, whether certain outfits, dye your hair in a particular way, or post images that are themed or targeted, having a branded image can help you attract people and make them excited about working with you.
You can also post about your releases! The content you create for others still falls under your brand. It was your creativity that made it possible.
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Quality & Quantity Focus
Quantity and quality are different for everyone. It is important to ensure that your work is of high quality as a songwriter. Many businesses, including the creative industry, use social media to find new collaborators.
It would be best if you also struck a balance between quantity and quality. This will help you build up your numbers, demonstrate consistency, and show that you are still working. Quality and quantity must work in tandem.
Start with one or two high-quality posts per week.
Remember that high-quality videos and pictures do not have to be expensive. As long as the photos are on-brand, you can post blurry photographs or even a photo collection of your entire week. (As long as this looks like it was done intentionally – remember to check quality?) Once you’ve mastered the art of posting, everything is possible. You can even post a blurry photo or a set of pictures from your week (as long as it looks intentional – quality check, remember?).
Choose between Stories and Posts
We’re often torn about which information to post for a few moments versus what we should leave on our page longer. How do you choose the best platform for posting?
The musicians I know who are on Instagram use it to post their daily information, such as videos of their sessions and other things, and also when their new releases will be released.
You may post more often if you are an artist. You might also enjoy posting as a writer on your feed. It’s more of a general guideline, so do whatever you feel is right. Test out a few ideas and see what happens. Repeat whatever resonates well with you and your fellow songwriters.
Reels & TikTok: Try them out!
It’s a great idea to post your songs on Instagram and videos. It’s important to keep up with the latest trends in order to get as many views as possible. However, posting your songs will also help you to gain exposure. It’s important to show off your skills.
These short videos are a great way to start using social media as a songwriter. Try them out to see if you like them. They are a great way to promote both your writing and your music releases. Choose one or the other and concentrate on building that audience in order to create new connections.
Find your balance
It is important to find your balance on social media. Many have chosen to be songwriters rather than performers in order to remain behind the scenes. In the current music industry, it’s not enough to be a great musician to get in the right rooms.
Your mental health matters. If social media takes over your life, you’ll be less able to concentrate on writing. Be careful and do what you think is best for you. You will want to find a balance in how much effort, time, and weight you put into social media.
Using social media to network can be an effective way to focus some of your efforts. It should be used to complement your writing and find other musicians with whom you can collaborate.
Track your numbers, but do not obsess about them.
Let’s not forget about the numbers. While numbers can help you gain more traction and get noticed by industry professionals, they are not the end-all and be-all of social media.
It is important to track them in order to see what works and what doesn’t. If you stick to your brand and focus on quality and volume, you have already created a ‘business card’ with your social media account. It’s best to focus on what you do well as a musician on social media.
These tips are just a starting point for marketing yourself as a songwriter on social media. Don’t be afraid to try out other plans or ideas that you believe will work better. Marketing and promotion aren’t always a guarantee.
You might even create the next big fad. We hope that these tips will help you get started. Do you have any great suggestions that we missed? Please leave them below in the comments. We are always on the lookout for new ways to enhance our social media presence.
